Case for Change

  • An increase in competitive offerings has impacted the CBA’s market share which has led to a decline in membership and revenue
  • The practice of law is evolving, and lawyers need the right tools and resources to increase efficiency and value in order to practice to their best ability

Strategic Actions

  • The CBA will identify member needs through strategic intelligence
  • The CBA will evaluate and adjust its existing offerings to meet the changing needs of our members
  • The CBA will assess member advantages to meet member needs
  • The CBA will leverage technologies to communicate and deliver value to our members