Case for Change

  • To remain relevant and attract new members, the CBA has to become more innovative and diverse
  • In an evolving and competitive market, the CBA must attract young and diverse members to grow its membership base

Strategic Actions

  • Based on strategic intelligence, the CBA will develop a communication strategy to leverage CBA stories to stay top of mind with our members, key stakeholders and to attract new members
  • The CBA will align its messages and offerings to a new generation of lawyers
  • The CBA will differentiate itself from competing organizations
  • The CBA will leverage its partnerships with other organizations to mitigate competitive threats