• In an evolving and competitive market, the CBA needs to create a culture and environment that allows it to effectively attract and retain members
• The CBA must assess and streamline business lines and activities to avoid duplication and increase efficiency

Strategic Actions

• To achieve its vision and support the strategic pillars, the CBA will clarify roles and responsibilities between National Office and Branches
• The CBA will draw lessons from its operational review
• The CBA will leverage its governance and other engagements, such as the Leadership Forum, to enhance internal cohesion among its various entities

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