Case for Change

  • In an evolving and competitive market, the CBA needs to create a culture and environment that allows it to effectively attract and retain members
  • The CBA must assess and streamline business lines and activities to avoid duplication and increase efficiency

Strategic Actions

  • To achieve its vision and support the strategic pillars, the CBA will clarify roles and responsibilities between National Office and Branches
  • The CBA will draw lessons from its operational review
  • The CBA will leverage its governance and other engagements, such as the Leadership Forum, to enhance internal cohesion among its various entities