Join us live for a FREE presentation!

  • May 27, 2021

The Section invites you to attend:

Branding: It’s More than a Logo

Date: Monday, June 14, 2021
Time: 12:00 pm – 1:00 pm ET
Free for CBA members

Presented by Laura Watson, ACC, MSW (Venture Coaching International)

When you’re launching your law practice or rebranding it, you need to develop what we call your leadership platform. Your leadership platform is who you are and whom you serve. It’s the reason your business exists. It’s what you stand to create or the problem you intend to solve. It’s how you introduce yourself, tell your story and make sense to people. It’s what bridges the gap and gets people to care what you’re doing.

To focus on your name, logo and tagline is not enough to make anyone care what you do or why they should do business with you. Your platform incorporates your leadership objectives, key messaging, visual identity, financial assumptions, and more. Your leadership platform is the foundation of your sales, marketing and referral program.

This webinar includes 4 unique, 20-minute breakout sessions. Participants will have an opportunity to attend 1 facilitated breakout, based on their topic of interest.

When you set out to develop an identity, don’t just make it pretty. Use this webinar to start your leadership platform and develop your visual identity to express something meaningful that will resonate with your future clients.


Section Elections

The CBA National Small, Solo and General Practice Section is seeking nominations for the positions of Communications Officer and up to 10 Members-at-Large. Interested in serving? Learn more and submit your nomination today! (Deadline: May 31, 2021)

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