Case for Change
- To remain relevant and attract new members, the CBA has to become more innovative and diverse
- In an evolving and competitive market, the CBA must attract young and diverse members to grow its membership base
Strategic Actions
- Based on strategic intelligence, the CBA will develop a communication strategy to leverage CBA stories to stay top of mind with our members, key stakeholders and to attract new members
- The CBA will align its messages and offerings to a new generation of lawyers
- The CBA will differentiate itself from competing organizations
- The CBA will leverage its partnerships with other organizations to mitigate competitive threats
