Senior Director, Membership Engagement Strategy

The Canadian Bar Association
Posting Date:
Apr 08, 2022
The Canadian Bar Association
Area of Law:
Position Type:
full time
8 years



The Canadian Bar Association (CBA) is the only national association in Canada representing the legal profession. Reporting to the Chief Executive Officer (CEO), the Senior Director, Membership Engagement Strategy, is responsible for implementing the CBA membership engagement strategy.  The Senior Director of Membership Engagement Strategy leads cross-functioning teams across the CBA federation model – 13 branches, the Canadian Corporate Counsel Association (CCCA), and the National Office to implement the membership engagement strategy.


66 Slater Street, Suite 1200, Ottawa ON

This role will allow for a hybrid work arrangement.


Bilingualism required (English and French)

Core Competencies

The Senior Director, Membership Engagement Strategy brings these core competencies to the CBA to achieve success in the implementation of the Membership Engagement Strategy:

  • Senior level manager with experience delivering results through teams in complex organizations
  • Effective communicator who can distill technical and strategic concepts to staff across disciplines, and translate problems into solutions 
  • Collaborative and savvy influencer who can motivate cross-department teams for high performance with a dotted line reporting relationship 
  • A change leader who can execute strategy with high precision and ease in a traditional organization, and who can cut through the noise, appreciate past practices and processes,but can be forward thinking to determine the best path forward with the support of key partners
  • Trusted advisor to decision-makers in the organization
  • Can balance operating on a strategic and operational level, with a sharp eye for detail while maintaining a strategic view of the organization
  • Champion of member service who can shape member service standards with the buy-in of cross-functioning teams
  • Can simplify the complicated to deliver results, can manage change through competing operational activities and offices, working through teams that have a dotted line reporting relationship across a national operation

Key Relationships:

The position has these key relationships:

  • Deputy Chief Executive
  • Pan-Canadian Management Team
  • Director of Membership, (Operations)
  • Director of IT, National Office
  • Director of Communications and Marketing, National Office
  • Branch/CCCA/National Office staff participating in teams/working groups that have a dotted line reporting relationship to the Senior Director of Membership Engagement Strategy
    • data analyst,
    • communications and marketing,
    • finance, and
    • member services staff including sections/volunteer programming staff

Performance Outcomes: 

  • The Membership Engagement Strategy is created and successfully implemented with refinements as required for the benefit of members: Create a Membership Engagement Strategy for immediate implementation and building out a three to five year plan within a complex environment demonstrating senior level management expertise, regularly report on progress, recommend changes to the Membership Engagement Strategy as appropriate, for the benefit of driving member value and satisfaction, and drive cross-team integration through the scope of work set out in the Membership Engagement Strategy.
  • A membership engagement strategy budget that integrates initiatives across business lines and has the buy-in of key internal stakeholders as presented as part of the budget planning process, and the annual budget is monitored regularly with input into in-year resourcing strategies as required: Develop an annual plan and budget for submission in the annual CBA Shared Services budget, in consultation with Management Team and lead staff across the CBA, so as to advance the implementation of the membership engagement strategy . Monitor budgeted expenses, identify strategies for variances (under/over)
  • A net improvement of organizational strategy and operations:   develop KPIs and performance standards that enable the success of the implementation of the membership engagement strategy, including member service standards.  KPIs to include incremental paid membership growth.
  • Engaged internal stakeholders who understand the strategy and provide their best contribution to the implementation of the membership engagement strategy: establish and sustain strong relationships across the organization.


Education and Experience

  • University degree in Business or related field
  • 8+ years experience managing membership programs or projects
  • Membership engagement experience
  • A combination of experience and education will be considered
  • Demonstrable competency in strategic planning and business development
  • Experience working with a not-for-profit in a Federation model is considered an asset.

Skills, Knowledge and Abilities 

  • Leadership skills, with steadfast resolve and personal integrity
  • Understanding of advanced business planning and regulatory issues
  • A solid grasp of data analysis and performance metrics
  • Ability to diagnose problems quickly and have foresight into potential issues

Working Conditions

Hours may vary depending on the working group in order to meet various time zones across the country.

Please note, this Job Description is not meant to be all-inclusive, rather an overall representation of the main Responsibilities, Tasks and Qualifications.

We sincerely thank all applicants for their interest; however, we will only contact those under consideration. All applicants are encouraged to join the CBA Talent Community which establishes a list that may be considered for similar positions of various tenures.

The CBA is committed to the principles of equity, diversity, and inclusion in its learning, work environments and in its operations. We encourage applications from traditionally marginalized groups. We believe in and promote the rights of all persons with disabilities as outlined in the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA 2005) and its related Accessibility Standards Regulations. To meet this obligation, the CBA will make appropriate accommodations available upon request. Please inform the CBA, in advance, of the need for accommodation(s) during the recruitment and selection process to ensure your equal participation.


Contact Name Susan Landry

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