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Career Builders: Marketing
Profiting from Social Media
An interview with Ari Kaplan, author of Reinventing Professional Services: Building Your Business in the Digital Marketplace
Marketing Strategy for the Sole or Small-Firm Practice
 The key to business-development success is building relationships with targeted potential clients. Relationship development is a marathon, not a sprint, and it starts with getting into the public eye.
Women Lawyers and Business Development
Finding the right activities is critical to sustaining a business development plan. Playing to your strengths will catapult you to success like nothing else.
Internet Marketing: Keeping a Human Presence in a Digital World
 From Facebook to Twitter, technology has given lawyers more marketing tools than ever. But while blogs and tweets can position you as a forward-thinking lawyer, be sure to focus your efforts wisely on your business development goals.
Establishing a Law Office: Location Questions
What it means to set up an office has changed in the era of mobile tech; so has defining the best 'location,' writes Timothy Perrin. Before you hang a shingle, here are some points to consider. For lawyers, the idea of marketing is often daunting because there are so many potential clients, so little time to reach them and so many options for pursuing them.
Smart Marketing for Challenging Times
 As the economic crisis deepens, it’s time to re-evaluate your marketing efforts. Here are five steps you can take to boost your firm, now and in the future.
Discover, and Market, Your Niche Law Practice
 The old adage “Do what you love, the money will follow” can be a reality for lawyers who practise law in a niche area. Follow your passion and discover a specialty that’s just right for you.
Developing Your Practice
Developing a successful practice requires long-term planning and a candid look at where you are now and where you want to be down the road. Here are the basic, but critical, aspects of successful practice development.
For Networking Opportunities, Civic Participation is Hard to Beat
Without a doubt, one of the best ways for a young lawyer to market and network in the community is through participation in various charitable and civic organizations.
Need Referrals? Experienced Lawyers Can Provide a Lifeline
When I decided to open a law practice, one of the most frequently asked questions was: how are you going to find clients?
Make Your Marketing Pitch in a 30-Second Elevator Speech
You don't get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message.
Leveraging the Media to Help Grow Your Practice
You see your competition on the six o’clock news being described as a leading legal expert. You say to yourself, “I could do that. Why didn’t the reporter call me?” This article will help you gain the media’s attention effectively and without having to hire a high-priced public relations firm.
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