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recruitment & retention Firms on Film: McInnes Cooper Uses YouTube to Hook Potential Recruits Want to reach the YouTube generation? Take it online. The legal sector is slowly beginning to take advantage of streaming media to recruit the current crop of law school students. In Canada, McInnes Cooper was one of the first firms to take the plunge.

More Articles & Tips How to Attract (and Keep) the Best and Brightest Legal Talent More and more lawyers are looking for “the little things” that go beyond simple monetary compensation. From Across the Web Why Associates Bail Out of Law Firm Life—and Why It Matters Kate Neville, Legal Times Understanding Associates: New perspectives on associate satisfaction and morale Hildebrandt International, November 2007 Stat Shot What really draws new recruits to your firm? Your brand. Consulting firm Grant Thornton LLP’s Professional Services Insights 2007 report focused on recruitment and retention at professional firms across Canada, including law firms. Q: What single factor is most likely to contribute to the successful recruitment of a potential candidate? Firm’s reputation in the industry: 19.9% Financial compensation package: 14.9% Work/life balance: 14.9% Nature of work performed by firm: 14.9% Professional development opportunities: 10.0% Firm’s culture and work environment: 10.0% Reputation of senior professionals: 9.0% Firm’s client roster: 1.5%

National Magazine  This page is featured in the March 2008 issue of National.