 | Law Firm Checklist for Coping with a Recession |
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Law Firm Checklist for Coping with a Recession
1. Cut Costs
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Renegotiate your contracts with vendors for office supplies, back office support, computer systems and software licences.
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Try renegotiating your lease.
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Don’t scrap the annual Christmas get-together or summer barbecue, but spend less on office parties and functions.
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Brainstorm other money-saving options (e.g., renting out office space and outsourcing services).
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2. Get Close to Clients
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Rev up your marketing efforts (law firm budgets typically range from 1 per cent to 3 per cent of gross revenues).
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Focus on existing clients.
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Target your best clients who generate the most revenue for the firm.
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Visit clients at their workplace. Ensure they know you are not charging them for this visit.
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Designate a client relations partner (or someone else other than the client’s lawyer) to obtain client feedback.
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3. Monitor Financial Records Closely
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Boost the frequency of annual cash flow forecasts to every 3 or 6 months.
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Be vigilant about collections. Collect early. Offer alternative payment methods (e.g., by credit card).
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Carry out credit checks on new clients. Get retainers upfront.
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If strapped for cash, try to postpone your bill payments from 30 to 45 days.
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As a last resort, consider merging with another firm with a profitable complementary practice.
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4. Keep Up Morale
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Reassure firm members that you are on top of the situation.
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Communicate the steps you are taking to lead the firm through this tough patch.
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Tell people if they are not going to be laid off.
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5. Branch Out into Profitable Practice Areas
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Look at developing expertise in thriving practice areas (e.g., litigation, labour and employment, bankruptcy, intellectual property, estate planning and family law).
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Target clients in active or recession proof industries (e.g., infrastructure, fast food franchises and discount retailers).
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6. Lay Off with Care
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Consider alternatives to laying off lawyers and staff (e.g., lawyer secondments, unpaid leave and sabbaticals, job sharing and reduced hours).
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“Right-size” your firm by dismissing chronically under-performing lawyers, but ensure layoffs are handled sensitively and fairly.
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7. Invest in Technology
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Use technological applications to deliver legal services faster, better and at lower cost (e.g., to create new precedents and commoditize legal products).
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Adopt time- and cost-saving advances like teleconferences for meetings instead of travel.
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Hire a consultant to review your tech systems to see where money could be saved and services improved.
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8. Get Creative with Fees
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Propose reasonable flat fees and non-hourly billing alternatives to attract and satisfy cost-conscious clients.
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Talk to clients for input on reasonable fee solutions (e.g., not charging for travel time).
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Consider freezing rates for a year for your best clients.
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9. Think Long-Term
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Position the firm to do the kind of legal work you want to do for the kind of clients you want to have.
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10. Consider Compensation
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If prudent and necessary, get partner buy-in and agreement to reduced compensation and monthly draws.
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