Posting Date:
Feb 07, 2020
The Canadian Bar Association
Mar 12, 2020
3 Years



The Marketing Specialist reports to the Director of Strategic Communications and Public Affairs and works with internal stakeholders to develop marketing campaigns to support products, programs and services. This Specialist also leads campaign execution and analyzes performance reporting on results.


66 Slater Street, Suite 1200 Ottawa, ON


$50,000 - $55,000


  • Works with internal stakeholders to develop marketing campaigns
  • Pinpoints marketing objectives
  • Identifies target market segments for both internal and external audiences
  • Defines and writes key messages
  • Accounts for creative collateral required in support of various campaigns
  • Writes marketing copy
  • Writes and edits creative and engaging copy for advertisements and social media posts. Determines appropriate communications channels. Defines, tracks and reports on KPIs to measure success and update messaging and collateral based on performance
  • Manages partnerships with media suppliers where applicable
  • Creates budgets for digital advertising campaigns
  • Prepares timelines accounting for communication activities required for campaign lifecycle
  • Proactively identifies enhancements and improvements to existing member communications
  • Stays up to date with digital and traditional communication and marketing trends
  • Develops and manages an influencer program
  • Ensures the branding standards are met in all publications, distributed materials and office communications
  • Other related duties as assigned



A college diploma or university degree in marketing or a related discipline such as multi-media is required. Equivalencies will be considered.


A minimum 3 years of experience in a marketing role within a non-profit and/or member-based association. Equivalencies will be considered.

Skills and Abilities

  • Demonstrable work experience with marketing campaigns and web technologies, such as online tools and social media
  • In-depth knowledge of:
    • Adobe CC products
    • Dreamweaver and Photoshop
    • Microsoft Office
    • Email, web and social media analytical tools
    • Web and social media advertising tools
  • Excellent communication and presentation skills, written and verbal and detail-oriented
  • Excellent analytical skills
  • Excellent organizational skills and adherence to strict deadlines
  • Excellent client service approach through interaction with staff members, directors, executive directors
  • Ability to work efficiently and effectively, under pressure, and as a part of a team
  • Knowledge of the Canadian legal system is preferred
  • Bilingualism is required (English and French)

This Job Description is not meant to be all-inclusive, rather an overall representation of the main responsibilities, tasks and qualifications.

Please submit a cover letter and resumé to by March 12, 2020.

The Canadian Bar Association is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require an accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

No agencies please.


Contact Name Susan Landry

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