Marketing Practices
Mandate
The Marketing Practices Committee deals with the deceptive marketing provisions of the Competition Act, including primarily misleading advertising, telemarketing and marketing practices.
Upcoming Committee Events
Watch for details of upcoming sessions
Past Events
Unpacking the Process: A Brown Bag Session on 4 Ways to Challenge False Advertising (March 27, 2024)
Drip Pricing & Junk Fees: All Wet, or a Serious Antitrust & Consumer Protection Issue? (December 7, 2023)
An Update from the Competition Bureau - Deceptive Marketing Practices Directorate (November 21, 2023)
Marketing & Advertising – Practical Guidance & Compliance Best Practices for In-House Counsel (September 18, 2023)
Cross-Border Update with the Enforcers, Marketing Enforcement Trends in Canada, the UK, and the US (April 18, 2023)
Marketing Practices Roundtable with the Competition Bureau (June 28, 2022)
Cross-Border Update with the Enforcers: Recent Marketing Enforcement Trends in the US, the UK and Canada (May 10, 2022)
Equity, Diversity and Inclusion in Advertising (February 8, 2022)
Emerging Issues in Marketing and Advertising Law (February 1, 2022)
Online Reviews - The Next Frontier (December 6, 2021)
Marketing Practices Roundtable with the Competition Bureau (June 11, 2021)
Cross-Border Update with the Enforcers: Recent Marketing Enforcement Trends in the US, the UK and Canada (May 21, 2021)
From Helmets to Hazmat Suits: Deceptive Marketing and Performance Claims (April 20, 2021)
Nuts and Bolts of Deceptive Marketing (December 7, 2020)
Annual Deceptive Marketing Practices Roundtable with Competition Bureau Officials (June 11, 2020) Recording available upon request
Cross-Border Update with the Enforcers: Recent Marketing Enforcement Trends in the US, the UK and Canada (May 22, 2020)
Rising Rates and Corona-Cures: Price Gouging and Deceptive Marketing Claims in the Time of COVID-19 (April 23, 2020) Recording available upon request
Cross-Border Consumer Protection Issues Regarding Marketing to Children (January 28, 2020)
Criminal Deceptive Marketing Practices: What You Need to Know (November 27, 2019) Recording available upon request
Cross-border Update with the Enforcers: Recent Marketing Enforcement Trends in the US and Canada (June 25, 2019)
Annual Deceptive Marketing Practices Roundtable with Competition Bureau Officials (May 2, 2019)
Misleading Advertising 201 (March 5, 2019) Recording available upon request
Influencer Marketing (November 22, 2018)
Annual Deceptive Marketing Practices Roundtable with Competition Bureau Officials (June 5, 2018)
Cross-border Update with the Enforcers: Recent Marketing Enforcement Trends in the US and Canada (May 15, 2018)
Criminal Deceptive Marketing Practices: The Criminal Threshold under Section 52 of the Act (April 27, 2018) Recording available upon request
Influencer Marketing, Native Advertising and Online Reviews (December 6, 2017) Recording
2017 Marketing Practices Roundtable: Hot Topics & Bureau Priorities in Advertising (June 20, 2017)
Cross-border Update with the Enforcers: Recent Marketing Enforcement Trends in the US and Canada (June 15, 2017)
From Fine Print to Another Fine Mess: Developments in Advertising Law in Canada (February 22, 2017)
Criminal Deceptive Marketing Practices: What You Ought to Know (November 15, 2016) Recording
Member Input
Ideas for program topics and other feedback to assist the committee in meeting members’ needs can be forwarded to the Committee Chair, Jennifer McKenzie.
Become a Committee Member
Any member of the Competition Law and Foreign Investment Review Section can become involved in this committee through participation in the committee listserv. Join online.
Committee Executive
Laura O'Laughlin
1st Vice-Chair/1re vice-présidente
Pavan Virdee
2nd Vice-Chair/2e vice-présidente
Kelan Ton
Competition Bureau/Bureau de la concurrence
Canadian Bar Association / L'Association du Barreau canadien
Ottawa
ON