Printer Friendly

marketing How to Hire a Legal Marketing Professional At the best of times, experienced professional services marketers are tough to find and even tougher to recruit. There is only a small pool of qualified people in each Canadian market, so set out to attract and hire the best your budget can support. Here are five steps to finding a great marketer for your firm.

More Articles & Tips   Marketing Swag: A Nine-Point Guide to Maximum Impact Giveaways. Promotional products. Swag. Call them what you will, handing out these corporate goodies is a standard part of doing business in North America. But with endless possibilities, how do you make the right choice? Four for More Know the four steps in the business development cyle: Find, Build, Discover, Offer. Make Your Marketing Pitch in a 30-Second Elevator Speech You don't get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message. Law Firm Marketing Functions: A Forensic Review The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team. Leveraging the Media to Help Grow Your Practice You see your competition on the six o’clock news being described as a leading legal expert. You say to yourself, “I could do that. Why didn’t the reporter call me?” This article will help you gain the media’s attention effectively and without having to hire a high-priced public relations firm.

National Magazine  This page is featured in the October/November 2008 issue of National.