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business development Make Your Marketing Pitch in a 30-Second Elevator Speech You’ve got get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message.

More Articles & Tips Law Firm Marketing Functions: A Forensic Review Online Exclusive! The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team. Business Development: The Newest Complement to Law Firm Marketing Meet business development, marketing’s brash young cousin. Here’s what you need to know about the newcomer to the legal scene. From Across the Web Writing Your Personal Marketing Plan By Larry Bodine Marketing for Law Firms – Suggestions and Mistakes By Tom Kane, Legal Marketing Blog The 12 Rules of Client Service By J.D. Hull, What About Clients? blog Sales Enable Your Law Firm Web Site By Amy Campbell, Legal Marketing Reader

National Magazine  This page is featured in the March 2008 issue of National. More from CBA PracticeLink  Consult our "Marketing" section for even more expert tips to help make the phone ring and keep clients coming through the door.