More Articles & Tips  

The client comes first
Why one law firm created the role of chief client officer.

Smart Marketing for Challenging Times
As the economic crisis deepens, it’s time to re-evaluate your marketing efforts. Here are five steps you can take to boost your firm, now and in the future.

Business Development: The Newest Complement to Law Firm Marketing
Meet business development, marketing’s brash young cousin. Here’s what you need to know about the newcomer to the legal scene.

Make Your Marketing Pitch in a 30-Second Elevator Speech
You don't get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message.

Law Firm Marketing Functions: A Forensic Review
The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team.

From Across the Web

Generating Profitable Work
Business Development: A Necessity in Today’s Economy.

What’s Hot and What’s Not in the Legal Profession
Marketing and business development trends

Writing Your Personal Marketing Plan
By Larry Bodine

Marketing for Law Firms – Suggestions and Mistakes
By Tom Kane, Legal Marketing Blog

The 12 Rules of Client Service
By J.D. Hull, What About Clients? blog

Sales Enable Your Law Firm Web Site
By Amy Campbell, Legal Marketing Reader