Law Firm Leaders: Marketing
How to use search engines to attract new clients
Lawyers are unquestionably growing their practices by virtue of social media. No longer a novelty, choosing the right strategy and platforms to use can make all the difference.
Client Relations: Creating Loyalty in Your Best Clients
Long-term clients create highly rewarding working relationships – ones that are mutually beneficial. Here are some must-have strategies to keep them on your side
Marketing Strategy for the Sole or Small Firm Practice
For lawyers, the idea of marketing is often daunting because there are so many potential clients, so little time to reach them and so many options for pursuing them.
Women lawyers and business development
Finding the right activities is critical to sustaining a business development plan. Playing to your strengths will catapult you to success like nothing else.
50 Essential Business Tips for Every Lawyer
You’re not just practising law, you’re running a business. Try some of these simple tips and you’ll not only keep clients and staff happy, you’ll boost your practice’s bottom line.
Smart Marketing for Challenging Times
As the economic crisis deepens, it’s time to re-evaluate your marketing efforts. Here are five steps you can take to boost your firm, now and in the future.
Where Do You Rank? Client-Based Lawyer Rating Websites
U.S.-based lawyer-ranking website Avvo could soon be coming to Canada. Based on client feedback, Avvo not only helps consumers choose a lawyer, but can help lawyers generate clients and improve their online presence.
How to encourage business development at all levels
Everyone contributes to the experience your clients have of your firm, either directly or indirectly...
How to Hire a Legal Marketing Professional
At the best of times, experienced professional services marketers are tough to find and even tougher to recruit. There is only a small pool of qualified people in each Canadian market, so set out to attract and hire the best your budget can support. Here are five steps to finding a great marketer for your firm.
Hiring a senior law firm marketer
What makes professional-services marketers in general thrive and survive, and what should you be thinking about when hiring the next person for your marketing or business development team?
Women rainmakers: keys to business development success
Here’s what works for the best women rainmakers in U.S. law firms today.
Make Your Marketing Pitch in a 30-Second Elevator Speech
You don't get a second chance to make a good first impression on potential clients. Make it a positive one with a focused and interesting elevator speech. Read on for tips and sample speeches to help you craft your message.
Law Firm Marketing Functions: A Forensic Review
The roles within the marketing and business department in a law firm can vary, but each is focused on profitability. Do you have sufficient marketing staff to advance to the next stage in your business? Have you satisfied requests for marketing support? If not, it’s likely time to build up your team.