Outsourcing is “In” … But Be Sure to Demonstrate Value
Outsourcing is a fundamental business strategy that allows individuals and organizations to focus on what they are best at, without diluting those capabilities by pursuing other, less productive areas. Outsourcing can benefit all sides in the legal service equation, but the key is to understand the value and convey it to the client.

Take Your Practice to the Next Level: Hire a Coach
A growing number of lawyers have discovered personal coaching as a highly effective way to improve their careers. Since the key elements of a lawyer’s career are uniquely individual, it makes sense that individual, tailored coaching is the most effective route to get there quickly.

The ABCs of SEO (Search Engine Optimization)
Lawyers ask constantly what single investment they can make to help grow their practice and our answer is always the same: invest in a first class creative website and pay attention to search engine optimization (SEO). Read on to find out how to develop a law firm website that really helps your bottom line.

• The Complex Conundrum of Cash and Lawyer Compensation
• Law Firm Marketing Functions: A Forensic Review
• Make Your Marketing Pitch in a 30-Second Elevator Speech
• Even the Lone Ranger Needed Tonto: Support Staff for Solo Practices
• Podcast: Leveraging the Media to Help Grow Your Practice
• Clients 2.0: Collaboration Creates Enduring Relationships
• Coaching 2.0: An Interactive, Involved Approach

Quick Tips

Top 10 Tips from TECHSHOW 2008
Here are 10 of the best tidbits of useful information discovered by this ABA TECHSHOW attendee.

How to Be a Good News Resource
Tips to solidify the lawyer-reporter relationship in order to leverage the media and gain exposure for your practice.