BarTalk August 2004
Volume 16, Number 4

CBA Supports Cambodian Bar

CBA President Bill Johnson signed a memorandum of understanding with the Bar Association of the Kingdom of Cambodia at a special ceremony on June 7 in Ottawa. The memorandum formally recognizes the CBA’s support for the Cambodian Bar, particularly for the Centre for Lawyers Training and Professional Improvement in Cambodia.

The signing ceremony was just one event during the recent visit of a delegation from the Bar of Cambodia.

Image Campaign Succeeds

More than 18 million Canadians saw CBA image announcements on TV and in print during February, March and April of this year. The ads appeared on TV on CBC, Newsworld and RDI, and in print in Maclean’s, L’actualité, and Le Journal du Barreau.

Reaction to the campaign in CBA Branches has been very positive. So far, B.C. and Prince Edward Island have invested in further promotion of the ads to the public. The Ontario Bar Association is also considering this approach. Future plans include formal research on the impact of the campaign, that will be coordinated through CBA’s bi-annual IPSOS-Reid survey.

To view the image announcements visit www.cba.org/CBA/about/discover.

PracticeLink Wins Technology Award

The Association for Continuing Legal Education recently selected CBA PracticeLink for its Award for Outstanding Achievement in Technology. The Award recognizes the entry that best exemplifies new, creative, effective and innovative ways of improving education for lawyers.

Here’s what’s new on CBA PracticeLink this month:

• Guide to Successful Associate Evaluations;
• The ABCs of Creating a Pro Bono Policy for Your Law Firm;
• Welcome to Reality: A New Lawyer’s Guide to Success; and
• Quick tips on marketing, career advancement and more.

For all this and much more visit www.cba.org/practicelink.

PracticeLink to Feature BarTalk Marketing Columnist

Learn how to correct (or avoid) the 10 most common marketing mistakes that law firms make. Susan Van Dyke, Principal of Van Dyke Marketing & Communications, gives you the scoop in an upcoming PracticeLink article. Check it out mid-August at www.cba.org/practicelink.

International Agreement Signed

The Canadian Corporate Counsel Association (CCCA), the Corporate Lawyers Association of New Zealand and the Australian Corporate Lawyers Association signed an international agreement in May that will see the groups share benefits, resources, contacts and information. The agreement will also allow members to attend each other’s functions and events and generally leverage their membership to access international networks and resources.

For details please visit www.cba.org/CBA/News/2004_Releases.

These articles were published in the August 2004 issue of BarTalk and are subject to the copyright by the British Columbia Branch of the Canadian Bar Association, 2004, all rights reserved.